Mani Farhang
BRAND MANAGEMENT, PRODUCT DEVELOPMENT, MARKETING COMMUNICATIONS.
646.629.9386 - enviart@gmail.com
BRAND MANAGEMENT, PRODUCT DEVELOPMENT, MARKETING COMMUNICATIONS.
646.629.9386 - enviart@gmail.com
Maxum Seasonal Marketing Campaign, April 2011
One of my main focuses for Maxum was to build and renovate the brand profile after 10 years in the market place. Establishing a new vision, look and feel for the brand starting with product design, and next the visual communication - was an integral part of the re-branding strategy. Creating a strong, consistent brand aesthetic in-line with the brand integrity was important for the next phase of the Maxum journey, the international launch online and into Asia and Europe.
